Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential

Barbie brand honours the profound impact of sports in igniting confidence among young girls by:

TORONTO, May 22, 2024 /CNW/ - Mattel, Inc. (NASDAQ: MAT) announced today, in continued celebration of Barbie's 65th anniversary, the brand will honour nine athletes around the world – including Canadian soccer star, Christine Sinclair, – with one-of-a-kind role model dolls made in their likeness. Knowing that girls involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence 1, Barbie is bringing together these inspiring stories that are shaping the future to show girls that anything is possible if you relentlessly pursue your passions.

Christine Sinclair with her one-of-a-kind doll (CNW Group/Mattel Canada, Inc.)

Mattel honours Canadian soccer star, Christine Sinclair, with a one-of-a-kind role model doll made in her likeness.

"Barbie is thrilled to continue the brand's 65th-anniversary celebration by recognizing the impact of sports in fostering self-confidence, ambition, and empowerment among the next generation," said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. "We are proud to continue fueling the momentum surrounding women in sports by welcoming these nine athletes as our newest role models. The sports one-of-a-kind role model dolls serve as an embodiment of our shared values of passion, empowerment and individuality. By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality."

"As an athlete, it was never a thought in my wildest dreams that I'd be immortalized with an iconic doll," said Barbie Role Model and Canadian Soccer Player, Christine Sinclair. "I am so honoured to be recognized as a Barbie Role Model during Barbie's 65th anniversary celebrations alongside so many incredible people around the world. The significance of this aligns with my hope of inspiring young girls to never give up on the sport they love or anything they might want to achieve. I truly believe that by sharing the stories of women in sports, we can pave the way for future generations of athletes."

By recognizing athletes that have broken barriers for women in sports, Barbie hopes to help amplify the voices of women in sports to commemorate their accomplishments on and off the field. The Barbie brand remains committed to empowering girls to pursue their interest in sports, encouraging their continued beliefs in their limitless possibilities by honouring nine trailblazing women athletes around the world with one-of-a-kind role model dolls made in their likeness to celebrate the barriers they have broken for women in their respective fields. This lineup includes:

Through initiatives like the Barbie Dream Gap Project, Barbie is committed to leveling the playing field for girls globally, in sports and beyond, to close the gap that comes between girls and their full potential. In support of closing the Dream Gap, and in partnership with Walmart Canada, for each Barbie doll or Barbie playset sold at any Walmart Canada retail store in Canada or online at from June 1, 2024July 31, 2024, Mattel Canada will donate $1 to the Christine Sinclair Girls with Goals Foundation, up to a maximum total amount of $10,000.

The Barbie brand is continuing to commemorate its 65th anniversary throughout the year, with new celebratory offerings, including:

By amplifying the stories of trailblazers and championing the momentum surrounding women in sports, Barbie hopes that young girls can be inspired to stay in sports and pursue their passions.

1 According to the NAACP + The Girls' Index

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at

Mattel Logo (CNW Group/Mattel Canada, Inc.)

SOURCE Mattel Canada, Inc.

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